The environment is core to our livelihood

On a business level, the materials that make up our products all come from the earth.

On a societal level, our country feels the impacts of climate change and deforestation, with regular natural disasters like typhoons, floods, landslides, storm surges, among others.

On an ecological level, habitat destruction is threatening the existence of unique wildlife and native species of our country.

We believe it's our mission to give back and help in any way we can.

We plant trees for every watch sold

We are an official partner of One Tree Planted, with the goal to reforest parts of the Philippines.

Trees clean our air and water, create habitats for biodiversity, contribute to our health and wellbeing, and create jobs for social impact. We’re committed to have reforestation as an integral part of our business model, and to give back to mother nature.

Learn more about One Tree Planted here.

As of January 2023, we have donated to the planting efforts of 4,000 trees in the Philippines.

  • Mt Matutum 2020. Photos taken by One Tree Planted.

  • Rogongon 2021 tree planting project. Photos taken by One Tree Planted.

  • Preparing for planting in Lantapan Site. Photos taken by One Tree Planted.

  • Preparing abaca seedlings. Photos taken by One Tree Planted.


Besides the environment, we're also passionate about championing different social causes. We want to contribute wherever we can—whether it’s donating to initiatives or amplifying voices through our platform. 

If you have an initiative you'd like us to partner with, send us an email at

  • LinkUP

    Pair text with an image to focus on your chosen product, collection, or blog post. Add details on availability, style, or even provide a review.

  • Jeepney Stop

    We partnered with Jeepney Stop to raise funds to put together 80 Noche Buena packages for the jeepney drivers and their families affected by pandemic lockdowns in 2020.

  • Native Tree Planting Drive

    We previously donated to pocket forest initiative by PNTE back in 2021 to plant native trees, like salinggogon, bignay, bignay pugo and supa near Boso-boso, Antipolo, Rizal.

    PNTE Facebook Page 
  • Wavefarers Project Ahon

    We supported Project Ahon back in 2020, a donation drive to provide relief packs for 700 fisherfolk families living below the poverty threshold in Bacoor, Cavite, who were severely affected by the pandemic.

    Learn More 

Got an advocacy you'd like us to support?